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SB Telecom Singapore News
The SB Telecom Singapore News delivers the “why” behind our services and strategies for Enterprise, and Small and Medium Business. Work with our tri-lingual team, for actionable ideas today.
Featured News
  • Kentucky Fried Chicken
  • Understanding of Customers with CDP
KFC | Transforming Marketing Through Understanding of Customers with CDP

Kentucky Fried Chicken Japan, Inc. operates more than 1,000 stores nationwide and has many fans. The company is positioning the use of digital and data as one of its key organizational strategies, and has begun to integrate and utilize customer data through a Customer Data Platform (CDP). How is the integration and utilization of customer data with CDP transforming marketing at KFC? We will explore their strategy.

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News by product categories
  • Grab
  • Digital Marketing
  • Robotics
  • ICT
  • Event
  • Data-Driven Marketing
  • Analytics in Marketing
📈 Data-Driven Marketing: Unlocking Growth Opportunities with Analytics
  • CDPs
  • Event
Tactics and Strategies to Increase Customer Loyalty and ROI with Unified Data
  • Embracing AI
  • marketing strategies
Embracing AI: How Artificial Intelligence is Transforming Marketing Strategies
  • Treasure Data CDP
  • DataRobot AI
Unlocking the Power of Data: Treasure Data CDP and DataRobot AI 2023