SB Telecom Singapore | ICT & Digital Marketing


CDP - 360 Customer View

The Customer Data Platform (CDP) is a marketing tool used by enterprise businesses to unify customer data from various sources into a single centralised customer journey. It allows decision-makers to view a single customer view, connect all touchpoints, and interactions a customer has with the organisation's product or services. CDP is a tailored marketing tool that has been on the rise since the pandemic, making it more challenging for businesses to operate traditionally. CDP implementation is not a cheap solution, yet there is an uptrend in companies looking to onboard this software simply because it helps organisations eliminate data silos, create AI-powered personalised messages, deliver an omnichannel customer experience, extend customer lifetime value, increase operational efficiency, and improve data privacy.

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9 Battery Road #16-110 Singapore (049910)



ADDRESS:9 Battery Road #28-01S(049910)
TEL:+(65) 6533 0041
ACCESS:2 minutes walk from Raffles MRT
:Monday - Friday
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