How ADA Empowered a Biotech Leader with Data-Driven Market Access

In an increasingly data-centric pharmaceutical industry, strategic access to insights is paramount. One of the world’s leading biotechnology companies partnered with ADA to develop a centralized, dashboard-driven solution that enhanced visibility, performance tracking, and data-led decision-making across its commercial functions.

About the Client

The client is a renowned biotechnology innovator focused on developing, commercializing, and delivering life-changing therapies for individuals with serious medical conditions. With a strong commitment to innovation, the company sought improved oversight and efficiency within its commercial operations.

Business Challenges

The client’s commercial division faced several operational hurdles that required a robust, data-driven response:

• Monitoring KPIs across key areas including sales, patient support, field reimbursement, and distribution.
• Gaining better market access through data-informed strategic alignment.
• Centralizing performance data using Tableau to enable unified, actionable insights.

ADA’s Strategic Solution

ADA designed and implemented a secure, scalable, and access-controlled Tableau-based dashboarding ecosystem. This solution consolidated critical KPIs across departments and provided real-time, role-specific insights to decision-makers.

Key Dashboards Developed:

• Central Commercial Dashboard: Unified view of KPIs across business segments.
• Field Reimbursement Dashboard: Oversight of team performance, account reviews, and activity summaries.
• Patient Services Dashboard: Program-level insights and operational overviews.
• Brand Insights Dashboard: Patient journey analytics and brand-level engagement metrics.
• Therapy Adherence Dashboard: Evaluation of program impact and patient behaviors.
• Specialty Pharmacy Dashboard: Monitoring distribution, performance, and patient journey metrics.

Technologies Utilized

To ensure scalability and performance, ADA implemented the following technologies:

• Cloud Infrastructure: Amazon S3, Redshift, MWAA
• Data Integration: Informatica, PySpark
• Visualization: Tableau

These tools were orchestrated to manage large volumes of pharmaceutical data with high efficiency and security.

Outcome & Impact

ADA’s tailored solution enabled the client's Market Access teams to:

• Gain full visibility into business KPIs and performance trends.
• Make data-driven decisions based on real-time metrics such as conversion rates and distribution timelines.
• Foster cross-functional alignment through clear, role-specific visual reporting.

This engagement demonstrates how data visualization and centralized analytics can serve as a catalyst for operational excellence in the biotech and healthcare sectors.

Ready to Enhance Commercial Visibility?

Looking to optimize your data-driven strategy across commercial teams? Connect with us to explore customized dashboard solutions.